企业传播部（资深）经理

DUTIES & RESPONSIBILITES  主要职责DUTIES & RESPONSIBILITES  主要职责

1. Brand communication strategy development

• Support AD to develop communication strategy for lung cancer business to align with OBU business objectives
• Design and initiate PR and communication programs based on the strategy

2. PR and communications programs planning & implementation

• Excellently implement and execute disease awareness and education campaigns/programs to raise public’s awareness of related cancer diseases
• Provide PR support to LC new products/indications successful approval and launch
• Develop and execute media and PR plans to establish and enhance AZ branding in lung cancer field
• PR agencies management and outcome control

3.Internal communication

• PR consultant role for LC BU internal communication to provide professional PR insights and inputs on LC business
• Dig out and communicate BU best practices / milestones / events internally

4.Media relations

• maintain good relationships with industrial / healthcare / public media and PAGs
• Discover and develop new and more social media resources, platforms and media cooperation programs

5.Crisis / issue management

• Develop communication plans / statements / FAQ / and other documents
• Provide internal communication support within BU and colleagues based on BU needs
• Media monitoring
• Actively or reactively deal with media inquiries

Job requirements工作要求

  -     Academic / Professional qualification     学 历 / 专 业 资 格

            Bachelor’s degree or above (Communications / media / PR / MKT field is preferred)

     -     Technical / skills training    技 术 / 技 能 训 练

• Good communication and interpersonal skills
• Proficient spoken and written English

Working experience

Essential     必 需      

• 8Y+ experience in pharma/healthcare companies or PR agencies, in PR / communication /MKT/ media related position
• Strong media sense and media relationship
• Strong writing and editorial skills
• Solid communication related project/event management experience
• Strong communication and influence skill, and cross-functional working experience
• Good team player and multi-task handler
• Proactive working attitude

Desirable    理 想

• Positive and proactive

Language ability    语 言 能 力

• Strong language skills in Chinese and English (both oral & written)

Computer literacy    电 脑 知 识

• Good computer skills and MS office skills, especially in Powerpoint

Others    其 他

• Good at communicating with people, creativity and presentation skill

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.