AD/SMM - GI
DUTIES & RESPONSIBILITES
- Portfolio Strategy Planning
- Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
- Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort
- Develop a clinical support program (Phase IV, CEP) to support campaign objectives
- Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives
- Develop product launch plans (with BMs) and submit to Marketing Director
- Work with BMs and sales management to provide quality product sales forecasting
- Develop training strategy (with BMs) to align with LCM
- Builds and maintains global AZ network and relationships through attendance of regional/global workshops.
- Lead Brand Team
- To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
- Maintain close relationship with Regional Sales Management Team and adapt best practice to local environment
- Ensure effective cross functional collaboration and alignment to brand objectives
-Implementation Budgeting&Promotion
- Review, amend, consolidate and submit brand budgets to Marketing Director for Product Portfolio
- Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
- Work with BMs to develop individual marketing plans for each product in portfolio
- Review BM plans for promotional methods and find ways to maximize promotional impact for each dollar spend. Seek promotional and cost synergies across product portfolio
- Ensure high quality promotional material produced by BMs
- Work with Market Intelligence / Market Research Agencies to track marketing effectiveness (all parameters) and report findings and recommendations to Marketing Director
- Ensure high quality delivery of product training programs
- Review all plans for Symposia to ensure aims are fully achievable with maximum benefit to product promotion for each dollar spend
- Work with BMs to maximize advantages and benefits when working with outside agencies
- Develop and maintain relationship with KOLs
- Win in right way
-People Management
- Recruit talents to build the effective team
- Responsible for performance management for BMs
- Build talent pool within team;
- Understand competency model of subordinates and accomplish annual MKT talent assessment;
- Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness
-Reporting
- Submit Monthly business review data
- Provide Market Research findings and recommendations
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
