BM-RIN(Breztri/Asthma)-上海

1. Access strategy and execution

• • Support access strategy development with cross functions, e.g. commercial operation, market access, SFE, etc.
  • Lead development of access-focused campaign, programme, materials and media;
  • Monitor sales operation progress and access progress to identify potential operational challenges and solutions

2. Demonstrates deep understanding of product knowledge and therapy area knowledge

• • Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
  • Keep up with industry and therapeutic area trend through attending conference, KOL interaction
  • Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

3. Deep understanding of customer insights

• • Regular customer visit, frequent sales team interaction
  • Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
  • Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency
  • Analyses and interprets the research data presented to assist in strategic decision

4. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)

• • Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
  • Conducts situation analysis, with input from internal & external stakeholders.
  • Elaborates clear SWOT, resulting in identification of Key Issues .
  • Performs risk analysis and develop mitigation plan,
  • Develops forecasting based on market  dynamics for the planning period.
  • Develops positioning and communication strategies.

5. Supports Sales team to deliver sales objectives & activities

• • Co-ordinates and conducts product training.
  • Develops creative product/brand campaigns reinforcing the positioning.
  • Presents clear product and market strategy at cycle meeting to sales team.
  • Evaluates effectiveness of promotional material with field force then conduct Recall Test, and adjusts as necessary.
  • Manages and determines allocation of samples in line with product strategy, where relevant to the market.
  • Plans and conducts field visits with sales team to monitor market dynamics.

Job requirement:

• Hands-on experience on new product launch with specific focus on access strategy and execution;
• Excellent cross-function communication skills, especially with medical, market access and commercial operations;
• Strong analytical skills and strategic thinking mindsets;
• Capabilities of leading large campaigns or coordinate 3rd party campaign independently
• Eager to learn and develop her/himself
• Good team player with collaboration spirit and willing to take responsibilities

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.