SBM/BM - HCC -上海
1. Deep understanding of customer insights
Regular customer visit, frequent sales team interaction
Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
Analyze agencies’ proposal and identify right agency for research, manages and monitors research project with agency
Analyses and interprets the research data presented to assist in strategic decision
2. Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP)
- Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
- Conducts situation analysis, with input from internal & external stakeholders.
- Elaborates clear SWOT, resulting in identification of Key Issues .
- Performs risk analysis and develop mitigation plan,
- Develops forecasting based on market dynamics for the planning period.
- Develops positioning and communication strategies.
3. BEP implementation
- Monitors and measures implementation of the plan against agreed measures (i.e. market growth, AZ product growth and market share).
- Manages the forecasting and inventory process to ensure correct stock levels
- Co-ordinates and conducts product training.
- Develops creative product/brand campaigns reinforcing the positioning.
- Presents clear product and market strategy at cycle meeting to sales team.
5. Demonstrates deep understanding of product knowledge and therapy area knowledge
- Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
- Keep up with industry and therapeutic area trend through attending conference, KOL interaction
- Builds and maintains global AZ network and relationships through attendance of regional/global workshops.
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
