SBM/BM - Platform

Typical Accountabilities:
• Develops and/or facilitates the development and creation of the promotional plan and programs and ensure their consistency with the brand strategy

• Develops and manages the promotion /communication budget and project timelines

• Collaborates with brand team to make a convincing case for appropriate budget and expectations for marketing opportunities

• Maintains awareness of competitive activity in consumer marketing

• Manages overall relationships with advertising agencies and other vendors

• Responsible for the implementation of promotional/communication strategies, plans and programs in support of brand strategies and objectives

• Provides input into Communication Planning and Operational Planning


Typical People Management Responsibility (direct / indirect reports):
• Approximate number of people managed in total (all levels) -


What is the global remit? (how many countries will the role operate in?):


Education, Qualifications, Skills and Experience:
• Essential: Bachelor’s degree in relevant field (e.g., business or science)
• Desirable: Advanced degree(s) in business or science.; Advertising agency experience; Sales or Sales Training experience

Key Relationship to reach solutions:
• Internal (to AZ or team): Sales Training Manager; District Sales Manager; Insights Manager; Brand Planning Manager/Leader
• External (to AZ):

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.