(Senior) Manager-Digital Marketing
SUMMARY OF THE ROLE
Play an expertise role as BU digital champion to bridge BU needs & DCE solution, and develop customized omni-channel digital marketing solutions tailored to brand needs
- Advisor to develop TA/Brands annual omni channel digital strategy
- Architect of omni-channel digital marketing solutions tailored to brand needs
- Builder of benchmark cases
ROLE & RESPONSIBILITIES
- Strong understanding of business needs and able to translate into comprehensive and innovative omni-channel HCP engagement plans with execution support
- Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU team
- Provide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content)
- Insightful customers’ analytics with engagement improvement plans
REQUIREMENTS
- Bachelor degree and above, MBA preferred
- Digital Marketing Events execution and management techniques and project mgt skill
- 8 years+ Oncology Marketing / Digital Marketing experience in MNC pharmaceuticals
- Have a great understanding on customers perspective and needs in multi-channel.
- Strong and innovative digital business solution design and implement cross different disease areas
- Experience with FMCG/ Retail/ Internet Health Senior role from well-known digital marketing agencies with pharmaceutical in house experience could also be considered Experience and resources in the digital marketing partners collaboration Medical related education background
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
