Senior Manager-Marketing Capability & Digital Learning

SUMMARY OF THE ROLE

Design, implement and continuously improve pharmaceutical Marketing capability solutions across China. Partner with Marketing, Medical, Digital, HR/L&D and other business stakeholders to translate capability needs into scalable learning experiences, digital learning products and measurable performance outcomes. The role combines pharmaceutical marketing expertise, instructional design and learning technology to support capability application through learner-centric, innovative and data-driven approaches. This is an individual contributor role with no people management responsibility.

ROLE & RESPONSIBILITIES

• Capability Framework Development: Support capability assessment and gap analysis for pharmaceutical Marketing roles; contribute to the refinement of role- and level-specific capability frameworks, learning paths, skill standards and certification criteria; translate business priorities into practical capability development solutions.

• Learning Needs Diagnosis: Conduct stakeholder interviews, learner research and performance analysis to identify capability gaps linked to portfolio strategy, brand lifecycle, launch milestones, HCP/patient insights and evolving channel models.

• Learning Experience Design & Implementation: Apply adult learning and instructional design principles to create end-to-end learning journeys, including pre-learning, workshops, virtual learning, simulations, action learning, stretch assignments, coaching reinforcement and post-program application activities.

• Pharmaceutical Marketing Curriculum: Develop and maintain practical learning solutions in brand strategy, insight generation, segmentation and targeting, positioning and messaging, launch excellence, lifecycle management, omnichannel engagement, content excellence, campaign planning, customer experience, data-driven decision making and compliant HCP/patient communication.

• Digital Learning Experience Design: Translate learner and business needs into learner personas, experience maps, digital product requirements, content architecture and acceptance criteria; design mobile-first microlearning, scenario-based modules, interactive cases, virtual practice, gamified learning, social learning and performance-support tools embedded in the flow of work.

• Digital Content Development: Create, curate and continuously improve digital learning assets; apply multimedia and interaction design principles; coordinate review, localization, publishing, version control and retirement of learning content.

• AI-Enabled Learning Solutions: Explore and apply generative AI and simulation technologies to content development, learning personalization, conversational practice and formative assessment; incorporate appropriate human review, quality, privacy, IP and compliance controls.

• Learning Platform Operation & User Experience: Collaborate with Digital, IT and vendors to improve learner experience, content taxonomy, metadata, search and recommendation logic, platform adoption and operational efficiency; contribute user requirements and test new or enhanced functionality.

• Assessment, Certification & Learning Analytics: Design knowledge tests, business cases, simulations and practical assignments; define measures across reach, engagement, proficiency, application, efficiency and business impact; analyze dashboards and recommend evidence-based improvements.

• Program Execution & Adoption: Coordinate pilots and scaled implementation across business units; support stakeholder readiness, faculty enablement, communications, learner engagement, implementation tracking and issue resolution.

• Content Governance & Compliance: Apply scientific/medical accuracy, promotional review, accessibility, data privacy, copyright/IP, controlled content lifecycle and archival requirements to all learning solutions.

• Cross-Functional Collaboration: Co-create solutions with Marketing, Medical, Sales, Market Access, Business Excellence, HR/L&D, Digital/IT, Legal and Compliance; facilitate alignment and translate stakeholder input into clear deliverables.

• Vendor & Budget Coordination: Support RFP development, vendor evaluation, scope definition, contracting, budget tracking, quality assurance, risk identification and delivery acceptance for assigned learning programs.

REQUIREMENTS

Education: Bachelor’s degree or above in Marketing, Business, Life Sciences, Pharmacy, Medicine, Learning Sciences or a related discipline. MBA or relevant credentials in L&D, digital learning, product management or project management are preferred.

Experience:

• 8–12 years of experience in pharmaceutical/healthcare Marketing, Commercial Excellence or capability development, with substantial hands-on contribution to Marketing capability programs.

• At least 3–5 years in core pharmaceutical marketing work such as brand management, launch, indication expansion, lifecycle strategy, market insights, omnichannel marketing or customer experience.

• Demonstrated experience designing and implementing end-to-end learning solutions for pharmaceutical Marketing audiences, from needs diagnosis and curriculum design through facilitation, reinforcement, assessment and impact evaluation.

• Proven hands-on experience contributing to cross-BU or nationwide programs, digital learning products or learning-platform initiatives with multiple internal and external stakeholders.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.