RMM-Rare Disease-杭州
Regional Brand Strategy and Synergy
区域策略及资源整合
- Evaluate the effectiveness of regional promotion strategy and suggest adjustment if necessary
- Synergy the portfolio resource and accelerate the provincial tendering and hospital listing process
- Strengthen regional marketing activities integration and collaboration to maximize area efforts.
- 评估区域推广活动的有效性，并在必要时提供修改建议与意见
- 整和产品组资源，以期加速产品在市场准入方面的进展
- 加强区域市场活动的资源整合及协作，最大化资源投入的效能
Cross-functional Facilitation
跨部门沟通协调
- Facilitate the cross-functional communication and synergy the effort to progress acceleration
- Be responsible for product related training in the region;
- Be responsible for planning, coordinating, following up of local promotional activities in branches, together with PM/RM/BSM/SV;
- 促进跨职能部门之间的沟通、协调，最大化组织间的效能以确保市场策略得到充分的执行
- 负责协调区域内相关产品培训事宜
- 负责和产品经理、大区销售经理等一起规划、协调和跟进当地市场活动
Regional Business Tracking Process Management
区域市场生意追踪过程管理
- Completes regional monthly report and submit on time (market intelligence, activity vs plan, spending vs plan, etc.)
- Manage expenses to ensure costs remain within budget while seeking more efficient and productive forms of promotional expenditure
- Tracks monthly performance vs Budget, and analyze reasons for gaps
- 完成月度区域市场汇报，并及时提交至大区总监及中央市场部。 (内容包括：市场情报，活动执行情况及后续计划，费用进展vs. 计划等)
- 管理支出以保证良好的预算管理，同时寻求提升支出效率的方法和形式
- 跟踪月度绩效表现vs.费用进展。如有明显差距，能够分析陈述具体原因
Regional Speakers Management
区域专家管理
- Establish speakers’ management system and evaluate its execution;
- Build and maintain long-term relationship with regional speakers, by visiting important speakers regularly
- 建立区域专家管理系统并评估其执行有效性。
- 通过主动定期拜访区域中重要专家来同区域专家建立并维持长期合作关系。
JOB REQUIREMENTS & COMPETENCIES / 工作要求和胜任能力
Job requirements /工 作 要 求
- Academic / Professional qualification / 学 历 / 专 业 资 格
College and above, medical background preferred
本科及以上学历，医科及相关学科背景者优先
- Technical / skill training / 技 术 / 技 能 训 练
Marketing and Account management skills
市场管理经验和客户管理经验
- Working experience (No. of years / 年 资, Job function / 工 作 功 能, Business types / 业 务 种 类 )
Essential 必 需
2 years or above Marketing Management experience medical or related industry
2年以上医药市场管理经验背景
Desirable 理 想
Experiences in MNC preferred
在大型跨国医药公司的销售市场优先
- Language ability / 语 言 能 力
Be able to speak and write in English will be an advantage
英语说写能力优先
- Computer literacy / 电 脑 知 识
Skillful in MS Office
熟练运用MS Office软件
- Others / 其 他
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
