SMM/AD-TEZE NP Shaping & Launch Lead-上海
Strategy Planning and Integration of Resources
- Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
- Review and manage Marketing mix for each product in portfolio to optimize promotional effort.
- Develop the highest standards of training material and programs (with BM) and make available to Medical Representatives.
- Develop product brand plans (with BMs) and submit to Marketing Director.
- Work with BMs and regional launch team to provide quality product sales forecasting.
- Break down the brand/indication strategies, key messages and campaign timelines into regional implementation plans, quantified targets and key KPIs.
- Consolidate resources to accelerate progress on market access
- Strengthen resource integration and collaboration across regional marketing activities.
Lead and Manage Brand Team & Regional Launch Team
- Recruit talents to build the effective team.
- Responsible for performance management for BM and RLLs.
- Build talent pool within team.
- Understand competency model of subordinates and accomplish annual talent assessment.
- Provide coaching and feedback to team members to help improve their capabilities and enhance team effectiveness.
- To lead the brand team in the development of strategy aligned to company priorities.
- To lead the regional launch team and adapt best practice to local environment.
- Ensure effective cross functional collaboration and alignment to brand objectives.
Implementation: Budgeting & Promotion
- Consolidate and manage the brand budget for the product portfolio, submitting for Marketing Director approval with clear strategic rationale.
- Monitor and control promotional expenditure, proactively identifying opportunities for greater cost-efficiency and return on investment.
- Lead the development and execution of marketing plan and campaigns, ensuring strategic alignment with budget.
- Oversee the promotional materials produced by BMs, ensuring the high standards of quality, compliance, and brand consistency.
- Analyze and interpret external market data, identify regional market opportunities, and provide the RSD and RSM with relevant regional market recommendations and advice.
- Ensure high quality delivery of product training programs.
- Cultivate and maintain strategic relationships with KEEs and HCPs.
- Drive market leadership with high ethical standards and compliance.
- Establish/support academic platforms for regional experts
- Promote academic exchange by proactively visiting key experts in the region on a regular basis.
Reporting
- Submit Monthly business review data.
- Provide Market Research findings and recommendations.
Strong Compliance Awareness
- Comply with AZ Code of Conduct and all applicable laws and regulations during business operations.
Job Requirements
- Bachelor’s degree or above, preferably in Medical or related majors
- At least 5 years’ experience in pharmaceutical marketing, with a strong background in brand shaping and demonstrated leadership and team management responsibilities
- Solid experience in brand management, and proven communication and presentation abilities
- Additional cross-functional experience in sales management is desirable
- Recognize and are committed to practicing AstraZeneca’s values
- Proficient in both written and spoken English
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.
