Manager, Digital Marketing

DUTIES & RESPONSIBILITES

• Strong understanding of business needs and able to translate into comprehensive and innovative omnichannel HCP engagement plans with execution support  

• Communication & influence with business stakeholders (MD/FH) and elevate capabilities with BU team

• Provide richer HCP experience, elevate activate rate of interactions and affinity, and encourage high quality UGC (user generated content)

• Insightful customers’ analytics with engagement improvement plans

REQUIRMENTS:

• Bachelor degree and above, MBA preferred

• Digital Marketing Events execution and management techniques and project mgt skill

• 8 years+ Marketing / Digital Marketing experience in MNC pharmaceuticals

• Have a great understanding on customers perspective and needs in multi-channel.

• Strong and innovative digital business solution design and implement cross different disease areas

• Experience with FMCG/ Retail/ Internet Health Senior role from well-known digital marketing agencies (such as 丁香园、医脉通、梅斯、医学界、CCMTV、肿瘤资讯 etc.) with pharmaceutical in house experience could also be considered Experience and resources in the digital marketing partners collaboration Medical related education background

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorisation and employment eligibility verification requirements.